Re-live GEEK Up DPA13: Build a scalable & authentic loyalty solution in BFSI & retail

On Friday, January 12, 2024, the DPA13 Workshop with topic "Build a Scalable & Authentic Loyalty Solution in BFSI & Retail" officially took place at Novotel Saigon Centre (167 Hai Ba Trung, District 1, Ho Chi Minh City).

DIGITAL PRODUCT IN ACTION: BUILD A SCALABLE AND AUTHENTIC LOYALTY SOLUTION IN BFSI & RETAIL

Attended by 50 high-level executives, the event featured leaders from various sectors such as BFIS including Kafi Securities, Grab Finance, Nam A Bank, Payoo, Vietunion, NextPay, TIMO, … and other businesses like Loc Troi Group, 7-eleven, Vietravel, JOOLUX, Lixibox, and more. DPA13 Workshop highlighted upcoming trends, comprehensive loyalty solution deployment strategies, and practical lessons from speakers representing TIMO, ACFC, and securities companies who had successfully implemented and achieved noteworthy results.

Key discussion topics included:

Creating Authentic Loyalty Concept:

According to Mr. Bui Hai An - Senior Advisor of Timo, the Timo Point program focuses on meeting the desires of customers through improving experience and accumulating reward points. Timo is aware that maintaining freshness and creativity in its loyalty program is very important so that customers do not feel bored and continue to engage with their brand.

Tailor-made Customer Experience:

Mr. Tran Kim Minh shared insights into the transformed behavior of the securities industry, particularly with the dynamic habits of Gen Z users. To create a unique customer experience journey, Mr. Minh created a customer experience journey based on the gamification model - giving points to users when responding to activities on the application.

Operational-fit Implementation:

Mr. Dinh Cong Chinh shared the significance of operational fit in loyalty deployment. The discussion explored the importance of aligning discounts with basic customer needs and tailoring loyalty strategies for exclusive customer experiences.

Product-Market Fit:

Mr. Tim Davies, drawing on eight years of experience building operational platforms for F&B businesses in Singapore, shared valuable perspectives. He emphasized the constant evolution of Waitrr's loyalty system to meet the changing needs of F&B businesses and customers.

Collaboration Model with GEEK Up and Case Studies:

GEEK Up, with over 10 years of experience, pioneers the development of Innovative Digital Products and Tailor-made Digital Solutions for various industries. The event showcased GEEK Up's collaboration model and highlighted case studies with leading securities companies, The Coffee House, EQuest, Waitrr, Hoang Phuc International, and others.

During the event, Mr. Nguyen Ngoc Minh Triet shared prominent case studies executed by GEEK Up, emphasizing the company's capability to understand complex challenges and deliver specialized solutions across different industries such as BFIS, retail, F&B, and healthcare.

For more information or to schedule interviews with experts, please contact Dung Le, BD Manager at GEEK Up, via email at dung.lt@geekup.vn.

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