Shinhan Finance, Pioneering Unprecedented Digital Solutions for Seamless Loan Management

Partnering with GEEK Up was initially not an easy-going experience, but it ultimately delivered sustainable value. We not only received a final product that met our expectations but also drew inspiration from their impactful approach to digital product development. The essence of Tailor-made Digital Solutions lies not only in understanding the customer but also in fostering mutual understanding, shared effort, and seamless collaboration between partners. This synergy is the key to crafting a truly bespoke solution that resonates with customers. The data-driven, customer-centric mindset at the core of this project stems from a dedicated team that fully immerses itself in understanding real customer needs. By meeting with actual users, uncovering deep insights, and leveraging high-quality data, GEEK Up inspired us to prioritize evidence-based decision-making over subjective biases. This partnership has shaped Shinhan Finance's approach to creating impactful digital products and continuously iterating to meet customer needs.